In this article, you will find all the events that Story Widget pushes to Google Analytics .
Please also check articles below if you didn’t enabled this feature of Story Widget:
1. Tracking Story Widget events with Google Analytics
2. Tracking Story Widget events with Google Tag Manager
Story Widget’s embed code can use Google Analytics or Google Tag Manager code, if they are already embedded in your website.
You just need to select correct source/ js version of Google Analytics from Story Widget editor. Then you can sit back and see all the related data on your Google Analytics dashboard.
Events can be observed on Google Analytics dashboard, under de “Behaviour” > “Events” menu.
Google Analytics events contains “Event Category”, “Event Action”, “Event Label”, “Event Value”
Event Category
All events are sent with Event Category named “StoryWidget-ID:{your_widget_id}“
Story Widget uses Universally Unique Identifier for widget-id and story-id. In order to provide consisted data, Story Widget pushes data with ids instead of name/title, since widget name/story title can be edited, and also you can have multiple widgets on your website.
How can I find my widget’s ID?
Widget-ID is “sw-id” in given embed-code. Also can be found on widget list page via clicking related widget’s “Get Code” link.
How can I find a story’s ID?
Story-ID’s are listed in Statistics page, stories table contains story level statistics, story title and story-id.
sw-widget-loaded
Description: Pushed when a Story Widget rendered/loaded in website, with its location(placement) and story count.
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-widget-loaded
Event Label: sw-widget-placement:{placement} *(placement: inline/top/bottom/custom)
Event Value: {widget_story_count}
sw-story-direct-opened
Description: Pushed when a story opened directly from widget thumbnail via click/touch. A good indicator of which stories are starting point of users.
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-direct-opened
Event Label: sw-story-id:{story_id}
Event Value: –
sw-story-showed
Description: Pushed whenever a story showed to user.
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-showed
Event Label: sw-story-id:{story_id}
Event Value: –
sw-story-exited
Description: Pushed when a story exited by user intent, via [x] icon touch/click, which located top-right of the story view.
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-exited
Event Label: sw-story-id:{story_id}
Event Value: {second} *(in which second exited)
sw-story-watched
Description: Pushed when a story exited. Story could be exited by user intent, auto playing (story duration end), or user swiping/clicking back/forward. Can be used for monitoring average seconds that users view related story.
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-watched
Event Label: sw-story-id:{story_id}
Event Value: {second} *(watch duration)
sw-story-paused
Description: Pushed when a story paused by user intent (long touch).
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-paused
Event Label: sw-story-id:{story_id}
Event Value: –
sw-story-next
Description: Pushed when a story is skipped to next by user intent (via swipe or click)
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-next
Event Label: sw-story-id:{story_id}
Event Value: –
sw-story-prev
Description: Pushed when a story is skipped back to previous by user intent (via swipe or click)
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-prev
Event Label: sw-story-id:{story_id}
Event Value: –
sw-story-cta-triggered
Description: Pushed when a story target redirected to target page (via swipe up or icon click)
Event Category: StoryWidget-ID:{widget_id}
Event Action: sw-story-cta-triggered
Event Label: sw-story-id:{story_id}
Event Value: –
